How to set initial product direction to ensure user needs and impact while stepping into a new space, with limited resources, and recruitment challenges?
Identifying the north star in an early-stage exploratory research to map out the behavioral levers for product ideations and the desired outcomes is critical for product success. Click below to learn how I built a theory of change model to ensure user needs by taking different perspectives in the ecosystem into consideration.
What we learn from little people?
Babies are the earliest form of people. There is a continuity of behaviors from babies to adults. Click to learn more about the translational insights I gained from baby research to user experience research.
How to survive launching a large-scale survey study with a lean team?
Implementing surveys in the digital health space seems so easy with “advanced” survey technology these days. BUT, imagine this: most of your target participants do not check their email (or may not even have email), so a mobile-based survey is your answer. The enrollment is on a rolling basis, meaning you have to track and deliver survey to each participant, hundreds of them, at precise intervals. Oh! And you have a two-person team!
Oops! I made a mess in the kitchen! Would my baby notice it?
Our knowledge about physical entities allow us to interact with them appropriately. When a pen rolls over a table, we would try to catch it. However, when we knock over a bucket of flour in our kitchen, we know it's hard to save it. How much of this knowledge babies hold might surprise you. Check out the case study to learn more!
What babies know about the world around them?
To uncover the emergence of cognition, it is critical learn what babies know and how they learn. The challenge of this work is how to ask babies questions without having them answer the questions. Come and check how I utilized babies' mostly mastered skill, looking, to uncover the knowledge they hold about the world.
The seed of analogical reasoning - where does human intelligence begin?
The ability to abstract complex relational structure and make analogy to other situations is the hallmark that differentiates humans from other species. Check out the case study to learn how this competence emerges and what is the earliest form of this ability.